FROM A BOY TO A MAN
Chipmunk first appeared on our radio's with his own Slim Shady type anthem, “Chip Diddy Chip” back in 2009 and now he's back with his brand new album, “Transition”
Preceded by his massive hit single “Champion” featuring Chris Brown, hopes for Chipmunk's second album were certainly high.
Having recruited a plethora of US superstars for the album – Keri Hilson, Trey Songz, Kalenna Harper (of Diddy's Dirty Money) – the album has a definitive formula. First you get yourself a smooth radio refined beat, then you add a couple self indulgent bars and finally, call up every American RnB singer whose number you can find on your blackberry and ask them to lay down a highly infectious chorus. Successful formula, maybe, but it certainly doesn't show any growth on Chipmunks part.
It's as if he is being primed for world domination but not by standing out in his own lane. Instead, by becoming part of the “music by numbers” brigade that swamp the US billboard chart on a weekly basis.
For the most part, it sounds like he's been lyrically restrained. His cheeky rhymes and brash delivery seem to have been watered down for commercial purposes.
